Can the music industry be truly sustainable?
Music streaming is part of a new problem threatening the planet known as ‘Data Warming’. Every stream uses energy. This means more CO2 being released into the atmosphere, accelerating the climate crisis.
The footprint of digital streaming is surprisingly high. Researchers found that streams of a single song - ‘Despacito’ used as much electricity as the combined annual electricity consumption of five African nations. We need to question a culture of listening that expects instant access, infinite storage and constant use.
Grow Your Own Cloud offers an alternative. Working in collaboration with nature we store music files in DNA. Music stored in this way can absorb carbon dioxide rather than emit it, remain in a format that never grows obsolete, and be shareable for generations.
GYOC is interested in developing organic and plant-based music experiences with artists and organizations that are keen to promote truly sustainable music distribution.
The next evolution of music: CEED
Music has evolved. Physical formats like vinyl and CD led to mountains of plastic waste. The switch to digital MP3s and streaming is leading to huge carbon emissions. What if the next evolution of music could be organic, tangible and carbon absorbing?
CEED is the new truly green music format. It uses DNA data technology to store sound files in the genetic language of life. With CEED, your music grows. It can reproduce. It can bring natural beauty to your surroundings.
GYOC is interested in developing CEED with like-minded artists and organizations, to offer the world a truly green format for music.