Each visitor received a personal consultation from a data-growth expert, who guided them through the data-to-DNA-to-plant encoding process, converting uploaded files like JPEGs and mp3s into ACGTs and synthetic DNA. We used data prescriptions to explore people’s data requirements while educating them on the possibilities of using DNA based data storage, such as storage capacity, ultra-longevity and the ability to cross-pollinate or re-plant data.
Once we had helped the visitor select a plant, we visited the on-site lab, where a data scientist was on hand to demonstrate three laboratory techniques that could be used to encode synthetic DNA containing data, to an organism like a plant. The data scientist used the visitors’ prescription to decide upon a particular technique for data encoding, whilst explaining each of the possible techniques and their implications. Just before the insertion we deleted the files from our digital servers ensuring the client enjoys full ownership and privacy.
Next, our data florist advised clients on how to care for their plant, to ensure their data would bloom and grow. We created a data-care card that lived with the plant, providing key information and care instructions.
Each visitor left with an encoded plant and a special download kit, allowing them to send us a sample of their encoded plant, which we could use to read their data back.